Fransa: Cardigan with a casual straight fit, features a soft textured finish, deep V-neckline, button front, two front patch pockets, and ribbed hem and cuffs. Blume has a large collection of Fransa in-store. Pop in to check out the full collection in-store at Blume in Rayleigh, Essex. The destination place to be inspired. Fransa is a staple brand at Blume. With a natural sense of elegance, Fransa creates collections for women who value quality, flattering silhouettes, and contemporary trends. From well-tailored blouses and everyday basics to standout dresses, outerwear, and denim, our collections reflect the way women live – combining functionality with a timeless sense of style.